The word "Vayu Sukta" finds resonance with the ancient prayer to Vayu, the god of the wind. Embracing the spirit of creation, protection, and majesty woven into this sacred verse, we embody a journey that celebrates the strength of cultural heritage, the guidance of righteous endeavors, and the transformative power inherent in the natural world. Vayu-Sukta is not just a name; it's a living connection to timeless wisdom, an ode to the breath of life that propels our vision for a vibrant, culturally rich future.
Our vision is a world where tribal communities not only survive but thrive with dignity and prosperity. We are dedicated to preserving and celebrating the rich tapestry of their cultural heritage, ensuring it is not only recognized but also valued globally. At VayuSukta, we see a future where the wisdom and craftsmanship of tribal communities contribute significantly to the global market.
Our commitment is to uplift entire communities by fostering sustainable growth, social inclusivity, and the enduring preservation of their unique traditions. Join us on this journey where VayuSukta becomes the driving force in empowering tribal communities to reach their full potential and garner the respect they rightfully deserve.
Join the Movement, Be a Part of Something Bigger
In training and mentorship at VayuSukta, we focus on empowering artisans and individuals from tribal communities by providing them with essential skills, knowledge, and guidance.
Through the holistic approaches to cultural preservation, VayuSukta aims to honor, protect, and promote the invaluable heritage of India's tribal communities, ensuring that their rich traditions continue to thrive and inspire future generations.
In market access and representation at VayuSukta, we focus on providing tribal artisans and communities with opportunities to access broader markets, showcase their products, and represent their unique cultural heritage.
Through the social inclusivity campaigns, VayuSukta aims to create a more inclusive, equitable, and compassionate society where every individual has the opportunity to thrive and contribute positively to their communities.
VayuSukta aims to create a global platform for cultural exchange, innovation, and sustainable development, contributing to the preservation and promotion of traditional craftsmanship and cultural heritage on a global scale.
Through the artisan empowerment workshops, VayuSukta aims to empower artisans with the skills, knowledge, and resources they need to succeed in the competitive market, preserve traditional craftsmanship, and improve their livelihoods and well-being.
Explore our Crafts, each piece a masterpiece, meticulously crafted by skilled artisans. Immerse yourself in the vibrant tapestry of geometric patterns, vivid colors, and rich cultural narratives. From murals that echo ancient stories to canvas expressions that breathe life into tradition, our Crafts embody the soulful spirit of tribals and their art, connecting you to a world where every stroke tells a tale. Discover the essence of our cultural journey through the lens of VayuSukta's craftsmanship
Bhil art is a traditional and vibrant form of tribal art originating from the Bhil community, primarily found in the tribal regions of Madhya Pradesh, Rajasthan, Gujarat, and Maharashtra in India. It holds deep cultural significance and is a visual expression of the Bhil way of life, beliefs, and rituals.
Galsari jewelry is known for its intricate and delicate craftsmanship. Artisans employ traditional techniques passed down through generations, using fine detailing and precision in every piece. The jewelry often features filigree work, a meticulous process of weaving and soldering fine threads of gold or silver to create elaborate patterns.
Bagh Print is a traditional hand-block printing craft that originated in the Bagh village of Dhar district in Madhya Pradesh, India. Skilled artisans carve wooden blocks with precision, creating detailed patterns that are then used to stamp the fabric.
Gond art is a traditional form of Indian folk and tribal art that originated from the Gondi people, a tribal community in Madhya Pradesh and parts of Chhattisgarh, India. Gond art is deeply rooted in the connection between nature and the Gondi way of life. The paintings often depict flora and fauna, capturing the essence of the tribal environment.
Ajrakh, with its vibrant colors, intricate patterns, and cultural significance, is not just a craft; it's a living tradition that connects artisans to their roots and brings a touch of heritage to contemporary fashion. Ajrakh is a traditional block-printing craft that originated in the Sindh region of the Indian subcontinent.
The Kanjari is a distinctive and culturally significant tribal costume worn by the women of the Rabari community in Kutch, Gujarat. While traditionally seen in blouses and garments, Kanjari Embroidery has found its way into modern fashion and home decor. It is now used to embellish bags, cushions, wall hangings, and more, bringing a piece of traditional Indian culture into contemporary spaces.
The Kanjari is a distinctive and culturally significant tribal costume worn by the women of the Rabari community in Kutch, Gujarat. While traditionally seen in blouses and garments, Kanjari Embroidery has found its way into modern fashion and home decor. It is now used to embellish bags, cushions, wall hangings, and more, bringing a piece of traditional Indian culture into contemporary spaces.
Bamboo craft from Madhya Pradesh is a testament to the traditional skills and sustainable practices of the artisans in the region. This craft involves the creation of a wide range of products using bamboo, a natural and renewable resource abundantly available in the forests of Madhya Pradesh.
Silver jewelry from Jhabua, Madhya Pradesh, is a remarkable representation of the region's rich cultural heritage and artistic excellence. Crafted by the indigenous tribes and skilled artisans of Jhabua, this jewelry is not just adornment but also a reflection of traditions, beliefs, and the community's way of life.
Vayu Sukta is a window into the vibrant worlds of the talented individuals who weave, paint, embroider, and craft the beautiful pieces you see. From the rolling hills of Madhya Pradesh to the bustling markets of Gujarat, our artisans hail from diverse backgrounds, each bringing their own rich cultural heritage and personal journey into their work.
Join us in celebrating the artisans and their craft, as we share their distinctive stories. Dive deeper into the art and the creators behind it, appreciating the passion and effort in every piece. Here, tradition and story intertwine, turning crafts into symbols of beauty, meaning, and purpose.
Contact Us
Founder & Creative Director
Meet Ooditi, the visionary founder behind VayuSukta. A graduate from the Amity School of Fashion Technology, she brings a wealth of experience having worked with renowned brands from a young age. She is not just a fashion strategist and writer; she's a trailblazer who envisions making a positive impact on the world through art, fashion, and a nomadic spirit.
Co-Founder & Chief Strategy Officer
Our Co-Founder is a seasoned professional with over 24 years of experience in the insurance industry. Having been associated with insurance since its inception in India, Birendra is a corporate mentor, author, and expert in concept marketing. As a leader and consultant, Birendra is dedicated to shaping success stories in diverse fields, including fitness and finance.
Chief Technology Officer
Meet Deepak Sharma, our tech stalwart with 23 years of dynamic experience. From the FrontPage era to AI applications and blockchain, he's been at the forefront of innovation. His expertise isn't just in code; it's in understanding businesses and shaping digital futures. Your digital transformation starts here!
Strategic Director
Sunita Dwivedi who brings a wealth of experience spanning 28 years in academia and corporate settings is on a mission to make a meaningful impact and add substantial value to VayuSukta's strategic goals. With a proven track record of driving positive outcomes and fostering collaboration, she is the guiding force ensuring each team member is carried forward as a unified whole.
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Chief Designer Officer
Aparna Negi is a passionate advocate for her roots in Uttarakhand and brings a dynamic force to Vayu Sukta, serving as Design Head. With a keen eye for creative elements and an extraordinary attention to detail, Aparna brings a unique touch to our design endeavors.
Design Innovator
Meet Mani Upadhyay, a design maestro with extensive experience in the industry. His remarkable creative instinct and background in Retail and apparel with renowned brands like GAS India, DISNEY, and Omega Designs make him an invaluable addition to our team. With a penchant for crazy creative ideas, his aim is to break stereotypes through his designs.
Cultural Fusionist
Prince Singh, our passionate designer, goes beyond trends. His designs fuse modern aesthetics with cultural heritage, creating timeless pieces. A curious and creative member, Prince embraces the endless possibilities of fashion, inviting you to explore a world where tradition meets innovation.
Research and PR Strategist
Anshika Gupta, our Researcher and PR expert, is a Political Science graduate from Delhi University. Her role extends beyond research; she envisions contributing to the creation of a fair and safe society. Anshika, with her keen insights and commitment, strives to make a positive impact and contribute to the betterment of our community.
The Vidankar team develops and distributes content to communicate the community's mission and values. They create and edit various types of content and may collaborate with external partners to amplify the message. The team is crucial to ensuring that Nakshya's impact is maximized.
The Abhikalpak team, skilled in graphic design and visual communication, shapes visually captivating content narrating VayuSukta's tale. Collaborating seamlessly with the campaign and PR units, they maintain the club's brand uniformity across platforms, vividly bringing the vision to life.
The team creates engaging newsletters and magazines that showcase Indian fashion and culture, including club's work and impact, artisan and weaver profiles, and tips for readers. They ensure visually appealing publications with high-quality images and design elements that highlight the beauty of Indian fashion and culture.
The research team in VayuSukta Club focuses on Indian fashion and culture, conducting primary and secondary research using various methods such as surveys, interviews, and data analysis. Their findings inform the development of workshops, exhibitions, and events, and are aligned with the organization's branding and messaging.
That's why we love what we do!
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